Social Media

Network Generation: ‹Architects› or ‹Herostratoses›?

Snezhana S. Nosova

Based on the «generation theory» by Neil Howe and William Strauss, as well as on the obvious facts of the Society-Network development, Don Tapscott and Marc Prensky created their concepts of the «Net Generation» and generation of «Digital Natives». This social cohort brings together young people born between 1983 and 2003 who perceive new media as a «natural social landscape». For them, using digital technologies is the same as «breathing». Many of them are gifted not only from the technological point of view, but also from the point of creativity. It allows them to create their own original web-products (such as sites, graphic design objects) on their own, not mentioning accounts on the social networking sites. This particular generation representatives (N-Geners) are the most active agents of the Society-Network, its constructors and architects.

However, over the last few years the palette of the evaluation of the Net generation has become more diverse: from absolute admiration N-Geners’ capacities to resentment over missed targets and their characteristics as «almost incapable of working and asocial» (Mark Bauerlein, Nicholas Carr, Susan Greenfield). We believe, that it is impossible to unambiguously evaluate the socio-psychological profile of the network generation, because the same N-Geners can show the signs of genius in the sphere of digital and computer technologies and the signs of dyslexia and dysgraphia simultaneously. They can aim their talent at Society-Network creation, as well as at destroying it. The «Herostratos Complex» and the gift of the architect live together amicably in them. The analysis of the sociopsychological profile of the «network» generation and determining the causes of its ambivalence are the objectives of the given report.

Biographical Notes
Specialist in the field of intercultural communication; Senior Lecturer, Department of Social Communication, Faculty of Psychology at National Research Tomsk State University (TSU); Post-graduate student, Department of Philosophy at TSU; Senior Supervisor at the Studio of New Media at TSU. Author of several publications including: Innovative Potential of Youth as a Socio-Cultural Phenomenon (2011), Methodological Bases for Studying the Society-Network (2012), The Formation of the Society-Network Idea in the works by N. Luhmann, R. Collins, M. Castells, A. Toffler (2012), and Youth in the Network Information-Communication Society: International Case Study (2013).




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