Semiotics

The Metropolis as a Giant Hall of Mirrors and the Car as Its Social Medium

Roland Posner

Abstract
This contribution consists of three parts. Part I discusses some of the central theoretical concepts used at this conference (such as ‹architecture› and ‹design›, ‹industrial› and ‹social media›, ‹network› and ‹network society›) and explicates them with relation to basic concepts of semiotics (such as ‹sign› and ‹semiosis›, ‹sender› and ‹addressee›, ‹signifier› and ‹signified›, ‹code›, ‹message› and ‹channel›).

Part II presents some theses concerning the production of digital gadgets which seem to have reached the degree zero of design in postmodern culture.

Part III illustrates these theses by showing how passenger cars are designed and what this design contributes to the animation of urban life in contemporary cities.

Biographical Notes
Roland Posner (Prof. Dr.) studied philosophy, comparative literature, linguistics and communication theory at the Universities of Bonn, Munich and Berlin. Since 1975 he has been full professor for linguistics and semiotics at the Technical University of Berlin. He is the founding president of the German Society for Semiotics (DGS), honorary president of the International Association for Semiotic Studies (IASS) and, since 1979, the founder and editor of the Zeitschrift für Semiotik. He has published numerous books and papers on linguistics, semiotics, philosophy of language, philosophy of science and cultural analysis, as well as editing over 200 books on these topics. He has also displayed numerous works and exhibitions as a photographer.


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