Design · Visual Communication

Community Sourcing and Crowdsourcing in Network Societies

Antonino Benincasa

Crowdsourcing and community sourcing are two keywords widely acclaimed as an alternative approach for individuals in networked societies to carry out a project. But what does crowdsourcing and community sourcing actually mean? How are they connected, and what is the difference between these network mechanisms in terms of the design process and design culture? Can community sourcing and crowdsourcing help accomplish expert work or will specialist knowledge perhaps even be replaced by the collective knowledge of the Network Societies? Has the age of the genius creator come to an end due to the swarm intelligence and the butterfly effect’s efficiency in generating new ideas and transferring new visions to concrete projects?

There is no doubt that the new working methods and development
processes of the Network Societies will allow a new generation of projects
as far as authorship, creative dimension and input, as well as unpredictable project output, are concerned. Individual pieces of work by individual protagonists or groups of designers and architects will be replaced by discursive forums and design practices. The creative scenarios of the future will radically change the current situation. And what’s next? These and other questions are this lecture’s basis, accompanied by case studies on crowdsourcing and community sourcing in the field of editorial and exhibit design.

Biographical Notes
Antonino Benincasa has more than 20 years of design experience in Italy,
Germany, Switzerland, and the Netherlands. He graduated in Visual
Communication from the University of Applied Sciences HfG Schwäbisch
Gmünd in Germany in 1993. In 1996 he moved to Italy and founded
the design agency ‹72 DPI› in Milano. In 1999 he established ‹Husmann-
Benincasa Corporate & Brand Design› with his wife Nicole Husmann.
His design work comprises the logo and corporate identity of the Olympic
Wintergames Torino 2006 and the Paralympic Games. From 2003
to 2006 he was board member of the Association of Italian Graphic Designers. Benincasa won several design prizes. From 1997 to 2005 he was lecturer for Visual Communication and Motion Design at the design faculty of the Politecnico di Milano. In 2005 he became tenured professor at the Faculty of Design and Art of the Free University of Bozen, teaching
communication design, typography and editorial design.



Technische Universität Berlin
Institute for Architecture
Chair of Architectural Theory

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